Digital Marketing
OVERVIEW AND SCOPE
Τhis seminars aims to offer participants a solid initial knowledge about digital marketing and to allow them understand its core principles and advantages. This seminar is also designed to provide participants with a comprehensive introduction to Canva, an intuitive and powerful online design platform. Attendees will explore Canva’s interface, learn how to navigate its extensive library of design tools, and gain hands-on experience creating visually appealing graphics.
During the seminar, we will address and analyze the following themes:
- Foundations of Digital Marketing
- Basic terms of Digital Marketing
- Digital Marketing - What Digital Marketing is
- Funnel (Buyer’s Journey)
- Functions of Marketing & Buyer’s Journey
- Digital channels
- Development and understanding of goals (which parameters we need to take into account for the development of the brand)
- Usefulness and use of research in order to develop the brands
- Selectionofdata
- Useful tools
- Competition
- Overview of Canva as an online design platform for creating graphics, presentations, and more.
- Exploring Canva’s interface
- Exploring basic fundamentals of Canva
- Design Elements:
- Exploring Canva's vast library of images, icons, shapes, and fonts to create visually engaging designs.
- Step-by-step guidance on creating original graphics.
- Exporting and Sharing Designs:
- How to download, share, and publish your Canva creations
- Exploring different formats
CONTENT AND FLOW
Specifically, the following topics will be covered
- Foundations of Digital Marketing
- What exactly are users looking for?
- Why should I advertise?
- What are the pricing models?
- Digital Display
- Direct
- GDN
- Social Media
- What do we upload and where
- Which contest is interesting
- Analytics
- Google Analytics
- Social Media Insights
Google AI
- Strategic Marketing
- Approaching the audience with short videos
- Narrating stories through data visualization
PARTICIPANT PROFILE
Executives of marketing, sales or commercial department and owners of small businesses who want to supervise digital marketing practices and to evaluate the results.
FACULTY
CONTACT INFORMATION
We would be pleased to address any enquiry you might have and to assist you in any way we can.
Marianthi Karaiosifoglou
Tel.: +30 210 89.64.531(ext. 2213)
E-mail: [email protected]
ONLINE APPLICATION
Seminar fees are sponsored by SEV.
Registration fee of 50 euro to be covered by participating executives/ companies, as a donation to the NGO Εστία Κοριτσιού Φιλοθέη η Αθηναία. Find more information and bank tranfer details here
Participation in the seminar is activated on a first come-first served bases, by sending the deposit slip to the Executive Development, Mrs M. Karaisofoglou, [email protected]. Ιn the payment details, please indicate full name, company name and seminar title.
Upon submitting the online application, you will receive an email at the address you have provided, with detailed instructions for the process of depositing the amount to the charitable organization and the participation in the seminar. Please check your spam folder regularly