Marketing is a key aspect of every business and a fascinating work context. Choosing marketing for your graduate studies will equip you with a strong understanding of the modern business environment and will place you at the core of a company’s decision making. The ALBA MSc. in Marketing can prepare you for these challenges. It is a rigorous program aiming to provide current and prospective marketers with a blend of strategic thinking, analytical skills and contemporary marketing tools. The program provides students with an extensive coverage of digital marketing strategies and applications along with marketing metrics and marketing analytics tools to help them foster marketing accountability across their organizations.
Key features of the program
The MSc in Marketing Is Designed for:
You may find here more information about the Program's Intended Learning Outcomes.
Current Student Profile
International Recognition: Accredited by The New England Commission of Higher Education (NECHE)
A focus on applied learning: the program is designed to provide students with opportunities to test the practical relevance of the marketing topics taught through project work, case study analysis, and software applications.
The internship opportunities, for eligible students, it offers in positions relative to the Marketing field.
Innovative curriculum: the program offers a number of unique courses and workshops:
The School reserves the right to reexamine the structure of all academic programs and proceed to any necessary changes in the total year schedules.
5th Period: One from the following three options: Marketing Consultancy Project OR Internship*, OR Dissertation.
* (Internship) This is an option provided only to Greek and EU students. According to Greek labor and immigration law, international VISA holder students are not permitted to do an apprenticeship in Greece. Alternatively, they can access global internship opportunities through the international job portals provided by Alba’s Career Office.
Dr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation.alba profile link
After completing the program participants should be able to:
You can secure pre-approval of your scholarship, before you apply for admission to the MBA or MSc program of your choice.
Scholarships of 40% for MBAs and MSc programs for GMAT ≥ 700
Partial scholarships of 50% to Small and Medium Enterprises – members of SEV, offered as rewarding services to the members of the Federation.
Partial scholarships,for various programs, based on a combination of academic/professional performance & potential
Two (2) merit-based scholarships of 50% to a member of the next generation of a family business for several MBA & MSc programs
To be considered for admission, candidates must:
Candidates must submit:
Click here to download the details for admission.
To learn more about academic policy, course credit policy, fees policy and rules for student conduct read the Student Handbook.
We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.
Just fill out and submit the form below and we will respond to you as quickly as possible.
Tel.: +30 210 89.64.531-8
Fax: +30 210 89.63.302
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