Giorgos Anastasiadis is a brand strategist with a three-decade career in Greece and abroad, spanning branding, marketing management, brand consulting, and advertising. He co-founded MILK Branding Professionals, Greece’s first full-service branding consultancy, which has set new standards in the local market, collaborating with both blue-chip clients and boutique brands across more than 10 countries. In addition to his professional career, Giorgos has been teaching marketing and branding at ALBA Graduate Business School and Deree’s School of Graduate and Professional Education. A passionate advocate for thought leadership in branding, he has been writing a weekly column for Marketing Week magazine since 2010, regularly speaks at conferences, and serves as a judge at marketing festivals. He is a founding member of EDEE’s Branding & Design Council, HEPO’s Design Greece initiative, and Organization Earth, an NGO focused on Environmental Social Intelligence.