MSc in Tourism Management
UPGRADE TO BUSINESS CLASSOVERVIEW
This program meets the growing needs of the tourism industry to shape high skilled and knowledgeable professionals, so that they can assume leading roles in the management of tourism organizations. The program blends the requisite specialist operational knowledge and skills, with advanced managerial competencies, in order to educate the new generation of tourism executives. It emphasizes the cross-cultural, moral, ethical, institutional and environmental issues in the management of tourism organizations, while covering all specialized business and operational skills. The strategic partnership with Costa Navarino and a series of events in collaboration with key tourism players throughout the program, as well as a well-organized internship process strongly support the development of a professional network and increase considerably the employability of students upon graduation.
Why Tourism?
The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:
- Represents approximately 9% of the global economy;
- Has created approximately 69 million new jobs in the past 10 years.
The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:
- Represents 17.3% of the country’s GDP;
- Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.
Key features of the program:
- Weekday synchronous, distance learning classes between 18:00 – 22:00, twice a week on average for part-time mode;
- 14 core modules and 5 workshops (3 of which face-to-face between November-March);
- Assessment: group reports/presentations, case study analysis, mid-term tests, final exams;
- Dissertation or Internship (in Greece or abroad).
The MSc in Tourism Management is designed for:
- Entrepreneurs in tourism business;
- Members of family tourism business;
- Professionals in hospitality, tour operators, tour guides, travel agencies (air, land and sea), event and conference organizers, cruise makers, leisure and entertainment organizers, real estate developers.
You may find here more information about the Program's Intended Learning Outcomes.
Current Student Profile
HIGHLIGHTS
International Recognition: Accredited by the The New England Commission of Higher Education (NECHE);
The quality and academic standing of its faculty, both resident and visiting, combined with flexibility and the very latest technology, now available to tourism professionals around Greece and internationally via synchronous, distance learning;
Academic rigor with practical know-how: Academic courses are combined with specialized workshops (some of which face-to-face between November-March) by leading industry experts, tailored to address realistic technological and management challenges in travel, destination, tour guide, event, conference, leisure and entertainment management;
Strategic Partnership with Costa Navarino: Specialized workshops by Costa Navarino professionals, tailored to address challenges in hospitality and destination management. Three-day visit at The Westin Resort Costa Navarino, located at the first resort area in Costa Navarino. Costa Navarino is the prime, sustainable destination in Messinia, southwest Peloponnese, encompassing luxury resort hotels, high-end residences, a new golf destination, spa, sports & leisure facilities, as well as authentic cultural experiences;
Internship: Opportunity to spend three months at the heart of the tourism season at a number of tourism organizations. Internship at Costa Navarino offers c.v. inclusion into a global employment database and access to the most exciting online and classroom training programs;
Ideal location: The program is offered in Greece, a country with a long-lasting tradition in tourism;
Links to the industry: Students will benefit from the close links between Alba and the Greek tourism community.
Member of
Winner of
CURRICULUM
MSc in Tourism Program PT Total Year Schedule 2024 - 2026
Important Notes:
- In the context of the Introduction to Tourism Management course, a mandatory 3-day visit is included to Costa Navarino Resort. The total cost of the visit is approximately 300 euros;
- Career Development: This is an option provided only to Greek and EU students International VISA holder students who cannot conduct an internship in Greece (due to Greek immigration law), may opt for an paid internship in the United States via HRC-International (extra fees are involved). Alternatively, they can access global internship opportunities through the international job portals provided by Alba’s Career Office.
You may find the Graduate Academic Calendar 2024–25 here.
1st Period | November - December
Introduction to Tourism Management
2
Business Writing and Presentation Skills
1
Managing People in Tourism and Hospitality
2
Marketing Management for Tourism
1
2nd Period | January – February
Managing Service Operations
2
Finance and Cost Accounting
2
Crisis Management
1
3rd Period | March – April
Career Development Tourism
4
4th Period | November - December
Revenue Management
2
Digital Communication and Channel Management
2
Sustainability in Tourism
1
5th Period | January - February
Business Decisions with Data and Models
2
Purchasing and Supply Management
2
6th Period | March– April
Career Development Tourism
4
Dissertation
4
7th Period | November – December
Strategy in Tourism
4
Entrepreneurship in Tourism
2
FACULTY
Below you can see the Academic team of our program who deliver all courses. Please note that most courses also contain workshops, which are delivered by well experienced practitioners in the areas of hospitality management, service operations, digital communication and channel management, revenue management and event management.
Academic Director
Dr. Baralou has broad research interests in how technologies mediate human interactions. She studies serious games and how the gamification process can enhance organizational learning and innovation. Her research draws on activity theory and critical realism as a broader philosophy.
alba profile link
CAREER
Graduates of the program will be able to:
- Identify new trends and the requirements of employers, and adapt and respond effectively;
- Provide outstanding service along international standards and manage successfully the complexities of the tourism industry;
- Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources;
- Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development;
- Handle the internal IT systems and online media channels necessary for digital marketing and operations.
SCHOLARSHIPS
You can secure pre-approval of your Scholarship, before you apply for admission to the MBA or MSc program of your choice.
GMAT Scholarships
Scholarships of 40% for MBAs and MSc programs for GMAT ≥ 645
Theodore Papalexopoulos Scholarship
Partial scholarships, based on a combination of academic/professional excellence, high academic & professional potentials and presence of financial need.
Ulysses Kyriakopoulos Expendable Scholarship
Partial scholarships, based on a combination of academic/professional excellence, high academic & professional potentials and presence of financial need.
NielsenIQ Scholarship
One partial scholarship for various MBA & MSc Programs
Next Generation Family Business Scholarship
One (1) merit-based partial awarded to a member of the next generation of a family business for several MBA & MSc programs
Women Empowerment and Equality partial Scholarship
Women on Top offers one partial merit- based scholarship.
ADMISSION REQUIREMENTS
To be considered for admission, candidates must:
- Hold a bachelor’s degree;
- Provide evidence of excellent command of the English language;
- Need to be currently employed or self-employed (valid for the part- time mode only);
- GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 515 or more (GRE >155) can strengthen your application and help you secure a scholarship.
Candidates must submit:
- The completed application form, including one recent photograph in jpeg format;
- Two letters of recommendation in Greek or in English language;
- Official Academic Transcripts as well as Certified copies of degrees from each undergraduate, graduate or professional degree earned;
- Proof of competence in the English language (unless schooled in English): Proficiency (Cambridge Proficiency, Michigan Proficiency, MSU Proficiency), or TOEFL, or IELTS, or Duolingo English Test;
- Three Essays, as indicated in the Application form;
- Receipt of the non-refundable application fee's [€60] deposit.
Click here to download the details for admission.
For details on academic policy, course credit policy, fee policy, and rules for student conduct, please refer to the Student Handbook .
Additionally, the School's Students Code of Conduct can be found here.
Important information for International Students: Student Visa seeking international students must complete their application process by June each year- the latest. Program starts in October each year. Please also note, since the program is online, student VISA is optional and international students can travel to Greece in order to participate in face to face workshops with a Tourist VISA. Students will require to apply for tourist VISA twice during the Academic year.REQUEST A BROCHURE
Fill in this form for a copy of the brochure
CONTACT
We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.
Just fill out and submit the form below and we will respond to you as quickly as possible.
Tel.: +30 210 89.64.531 ext. 2289
e-mail: [email protected]