MSc in Tourism Management
UPGRADE TO BUSINESS CLASSOVERVIEW
This program is designed to address the evolving needs of the tourism industry by developing highly skilled and knowledgeable professionals capable of taking on leadership roles in tourism management. It combines specialized operational expertise with advanced managerial competencies to prepare the next generation of tourism executives. The curriculum places strong emphasis on cross-cultural, ethical, institutional, and environmental considerations in tourism management while equipping students with essential business and operational skills. The strategic partnership with Costa Navarino, along with collaborations with key industry players and a structured internship program, enhances professional networking opportunities and significantly boosts graduates' employability.
Why Tourism?
The tourism sector fuels growth and job creation around the world, at sustained pace, according to the World Tourism Organization:
- Represents approximately 9% of the global economy;
- Has created approximately 69 million new jobs in the past 10 years.
The Greek tourism industry is one of the most dynamic fields of employment in the country, according to SETE, the Association of Greek Tourism Enterprises:
- Represents 17.3% of the country’s GDP;
- Supports 18.3% of total domestic employment, directly employing nearly 700.000 people across all skill levels.
Key features of the program:
- Weekday synchronous, distance learning classes between 18:00 – 22:00, twice a week on average for part-time mode;
- 14 core modules and 5 workshops (3 of which face-to-face between November-March);
- Assessment: group reports/presentations, case study analysis, mid-term tests, final exams;
- Dissertation or Internship (in Greece or abroad).
The MSc in Tourism Management is designed for:
- Recent graduates seeking to build a career in the tourism, hospitality, and travel industries;
- Young professionals already working in tourism who want to advance into managerial or leadership roles;
- Career changers looking to transition into the tourism sector from other industries;
- Entrepreneurs interested in launching or managing tourism-related businesses;
- International students who want to gain expertise in tourism management while studying in Greece, a leading global tourism destination;
You may find here more information about the Program's Intended Learning Outcomes.
Current Student Profile
HIGHLIGHTS
International Recognition: Accredited by the New England Commission of Higher Education (NECHE), ensuring global academic credibility.
Innovative Learning Experience: A distinguished faculty of resident and visiting professors, combined with cutting-edge technology and flexible learning formats, enables tourism professionals in Greece and beyond to engage in high-quality synchronous distance learning.
Academic Excellence with Practical Application: The program blends rigorous academic coursework with hands-on workshops (some with the option of being conducted in-person, from November to March) led by industry experts. These sessions address real-world challenges in travel, destination management, tour guiding, event planning, conferences, leisure, and entertainment management.
Strategic Partnership with Costa Navarino: Specialized workshops conducted by Costa Navarino professionals provide insights into hospitality and destination management. Students also participate in a three-day visit to The Westin Resort Costa Navarino, a premier sustainable destination in Messinia, featuring luxury accommodations, golf courses, spa facilities, and authentic cultural experiences.
Global Internship Opportunities: Students gain valuable industry experience through a three-month internship at top tourism organizations.
Industry Connections: Students benefit from Alba’s strong ties with the Greek tourism sector, providing networking opportunities and industry insights that enhance career prospects.
Member of
Winner of
CURRICULUM
MSc in Tourism Program PT Total Year Schedule 2025 - 2027
Important Notes:
- Mandatory Study Visit: As part of the Introduction to Tourism Management course, students are required to participate in a three-day visit to Costa Navarino Resort. The estimated cost for this visit is approximately 350 euros;
- Career Development: This opportunity is available exclusively to Greek and EU students. International students holding a VISA who are unable to complete an internship in Greece due to immigration regulations may opt for a paid internship in the United States through HRC-International (additional fees apply). Alternatively, they can explore global internship opportunities via the international job portals provided by Alba’s Career Office;
You may find the Graduate Academic Calendar 2024–25 here.
1st Period | November - December
Introduction to Tourism Management
2
Business Writing and Presentation Skills
1
Managing People in Tourism and Hospitality
2
Marketing Management for Tourism
1
2nd Period | January – February
Managing Service Operations
2
Finance and Cost Accounting
2
Crisis Management
1
3rd Period | March – April
Career Development Tourism
4
Nothing for those who are working or opt for a Dissertation
4th Period | November - December
Revenue Management
2
Digital Communication and Channel Management
2
Sustainability in Tourism
1
5th Period | January - February
Business Decisions with Data and Models
2
Purchasing and Supply Management
2
6th Period | March– April
Career Development Tourism
4
Dissertation
4
Nothing for those who did an Internship during the first year of studies
7th Period | November – December
Strategy in Tourism
4
Entrepreneurship in Tourism
2
FACULTY
Below you can see the Academic team of our program who deliver all courses. Please note that most courses also contain workshops, which are delivered by well experienced practitioners in the areas of hospitality management, service operations, digital communication and channel management, revenue management and event management.
Academic Director
Dr. Baralou has broad research interests in how technologies mediate human interactions. She studies serious games and how the gamification process can enhance organizational learning and innovation. Her research draws on activity theory and critical realism as a broader philosophy.
alba profile link
CAREER
Graduates of the program will be able to:
- Identify new trends and the requirements of employers, and adapt and respond effectively;
- Provide outstanding service along international standards and manage successfully the complexities of the tourism industry;
- Command the theory and practice in all aspects of running a tourism business: strategy, finance, marketing, operations, human resources;
- Contribute to the management and organization of: hospitality, travel, destination, event, conference, leisure, entertainment and real estate development;
- Handle the internal IT systems and online media channels necessary for digital marketing and operations.
SCHOLARSHIPS
You can secure pre-approval of your Scholarship, before you apply for admission to the MBA or MSc program of your choice.
GMAT Scholarships
Scholarships of 40% for MBAs and MSc programs for GMAT ≥ 645
Theodore Papalexopoulos Scholarship
Partial scholarships, based on a combination of academic/professional excellence, high academic & professional potentials and presence of financial need.
Ulysses Kyriakopoulos Expendable Scholarship
Partial scholarships, based on a combination of academic/professional excellence, high academic & professional potentials and presence of financial need.
NielsenIQ Scholarship
One partial scholarship for various MBA & MSc Programs
Next Generation Family Business Scholarship
One (1) merit-based partial awarded to a member of the next generation of a family business for several MBA & MSc programs
ADMISSION REQUIREMENTS
To be considered for admission, candidates must:
- Hold a bachelor’s degree;
- Provide evidence of excellent command of the English language;
- Need to be currently employed or self-employed (valid for the part- time mode only);
- GMAT tests are optional unless the Academic Committee requires the applicant to take them: in any case, scores of 515 or more (GRE >155) can strengthen your application and help you secure a scholarship.
Candidates must submit:
- The completed application form, including one recent photograph in jpeg format;
- Two letters of recommendation in Greek or in English language;
- Official Academic Transcripts as well as Certified copies of degrees from each undergraduate, graduate or professional degree earned;
- Proof of competence in the English language (unless schooled in English): Proficiency (Cambridge Proficiency, Michigan Proficiency, MSU Proficiency), or TOEFL, or IELTS, or Duolingo English Test;
- Three Essays, as indicated in the Application form;
- Receipt of the non-refundable application fee's [€60] deposit.
Click here to download the details for admission.
For details on academic policy, course credit policy, fee policy, and rules for student conduct, please refer to the Student Handbook .
Additionally, the School's Students Code of Conduct can be found here.
Important information for International Students: Student Visa seeking international students must complete their application process by June each year- the latest. Program starts in October each year. Please also note, since the program is online, student VISA is optional and international students can travel to Greece in order to participate in face to face workshops with a Tourist VISA. Students will require to apply for tourist VISA twice during the Academic year.REQUEST A BROCHURE
Fill in this form for a copy of the brochure
CONTACT
We urge applicants to request further information or to come for a meeting at our downtown campus, in order to better understand their profile and motivations.
Just fill out and submit the form below and we will respond to you as quickly as possible.
Tel.: +30 210 89.64.531 ext. 2289
e-mail: [email protected]