The pandemic crystallizes a new competitive environment. Welcome to the new, brilliant world, where opportunities are short, competitive advantage is ephemeral, and success is about creating and destroying your competitive advantage before your competitors can do it. In such an environment, there is a need for quick decisions, immediate coordination and flexible execution. In short, strategic agility is required. Companies can improve their strategic flexibility based on two key pillars: customer-centric experimentation and simple rules of action.
Dr. Kyriakos Kyriakopoulos, EMBA's Academic Director at Money Review