Digital experience transformation at OPAP

The SEV Center of Excellence in Creative Leadership invites you to the fall “Lead Creatively: Discussion Series” event for 2022.

Attend in-person or online, to get an insight into the process, the challenges and the desired effects of the “Digital experience transformation at OPAP” by Mr. Costis Paikos, Head of Digital at OPAP. A thought-provoking conversation with the Center’s Director, Associate Professor Dr. Nikos Mylonopoulos will follow.

Redefining the customer experience is a top priority in every digital transformation program. The ultimate goal is to provide a seamless, omnichannel, digitally enabled service with an intuitive interface and a strong brand identity. However, these aims often impose conflicting requirements and represent a perpetual aspiration rather than a finite set of short-term objectives.

OPAP is pursuing a large-scale digital transformation program, across channels and customer segments, with an aim to re-define the experiences offered to its customers. The transformation program focuses on 4 main pillars:  re-defining OPAP’s footprint in the digital ecosystem; delivering an advanced online gaming proposition; digitizing the experiences in the retail network; and assisting OPAP in becoming a digital-ready company. Special emphasis will be given on the delivery of an IoT ecosystem in OPAP Stores, one of the biggest retail networks in Europe.