Visiting Faculty
Antonios Stamatogianakis
Assistant Professor of Marketing, IE Business School BA in Business Administration, Athens University of Economics and Business; MSc in Marketing and Communication, Athens University of Economics and Business; MSc in Management, INSEAD; PhD in Management (Marketing), INSEADAntonis is a pioneering behavioral science expert. His own research has pushed the frontiers of knowledge in domains like branding, decision making, consumer behavior, and human resource management. It is based on two pillars: Academic rigor, as demonstrated by publications at premium academic journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes). Practical relevance, as shown by his 3 articles at Harvard Business Review (www.hbr.org). He considers dissemination and application of behavioral science to academia, business, and society as important as the science itself. His extensive efforts on this front (e.g., to study and apply behavioral insights on handling the COVID-19 pandemic) have received financial support from the European Commission, and the Association for Consumer Research, among others. Antonis teaches Branding, Research Methods, Consumer Behavior, and Behavioral Science at Masters’, MBA, Executive programs, and PhD levels.
Contact Details
SELECTED PUBLICATIONS
Landgraf P., Stamatogiannakis A. & Yang H. (2023). How Mortality Salience Hurts Brands with Different Personalities. International Journal of Research in Marketing, forthcoming
Calderón Urbina S., Stamatogiannakis A. & Gonçalves D. (2021). Consumers’ Choices between Products with Different Uniqueness Duration. European Journal of Marketing, 55 (13), 148-176
Luffarelli J., Markou P., Stamatogiannakis A. & Gonçalves D. (2019). The Effect of Corporate Social Performance on the Financial Performance of Business‐to‐Business and Business‐to‐Consumer Firms. Corporate Social Responsibility and Environmental Management, 26 (6), 1333-1350
Luffarelli J., Stamatogiannakis A. & Yang H. (2019). The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity. Journal of Marketing Research, 56 (1), 89-103
Stamatogiannakis A., Chattopadhyay A. & Chakravarti D. (2018). Attainment versus Maintenance Goals: Perceived Difficulty and Impact on Goal Choice. Organizational Behavior and Human Decision Processes, 149 (November), 17-34