Core Faculty
Christos Koritos
Associate Dean of Academic Programs, Academic Director of the MSc in Marketing Associate Professor of Marketing B.Sc., Athens University of Economics & Business; M.Sc., Strirling University; Ph.D., Athens University of Economics & BusinessDr. Koritos has teaching and research interests in the areas of Consumer Psychology, Marketing of Services, Advertising, Corporate Social Responsibility, and Strategic Management. His research focuses on consumer adoption of innovative distribution channels, consumer perceptions of quality in well known versus private label brands, rhetoric in advertising, and attitude formation and change. His research appears, among others, in the Journal of Product Innovation Management, Journal of Business Research, European Journal of Marketing, International Journal of Bank Marketing, Advances in Advertising Research, as well as in proceeding of peer-reviewed international conferences. Dr. Koritos has previously taught the subject of marketing at The American College of Greece, Athens University of Economics & Business, Cyprus International Institute of Management, Greek Open University and Hellenic Management Association. He is an active member of scientific associations and reviewer for academic journals and conferences in the field of Marketing. Dr. Koritos has undertaken consulting work for more than 20 Greek and multinational companies while he has participated in projects funded by the European Union.
Contact Details
SELECTED PUBLICATIONS
Boukis, A., Harris, L., & Koritos, C. D. (2024). “Give me an upgrade or I will give you a bad review!” Investigating customer threats in the hospitality industry. Tourism Management, 104, 104927.
Papagiannakis, G. E., Vlachos, P. A., Koritos, C., & Kassinis, G. I. (2024). Are publicly traded tourism and hospitality providers greenwashing? Tourism Management, 103, 104893.
Batsakis, G., Mohr, A., Konara, P., & Koritos, C. (2023). The Effect of Foreign Divestment on Subsequent Firm Performance: The Moderating Role of Spatial and Temporal Dispersion of Prior Divestment Experience. British Journal of Management.
Boukis, A., Koritos, C., Papastathopoulos, A., & Buhalis, D. (2023). Customer incivility as an identity threat for frontline employees: The mitigating role of organizational rewards. Annals of Tourism Research, 100, 103555.
Trompeta, M., Karantinou, K., Koritos, C. & Bijmolt, T. (2022). A meta-analysis of the effects of music in tourism and hospitality settings. Journal of Business Research, 138, pp. 130-145.
Papastathopoulos, A., Koritos, C. & Mertzanis, C. (2021). Effects of faith-based attributes on hotel prices. International Journal of Contemporary Hospitality Management, 33(8), 2839-2861.
Boukis, A., Koritos, C., Daunt, K. and Papastathopoulos, A. (2020). Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style. Tourism Management, 77.
Kaminakis, K., Karantinou, K., Koritos, C., & Gounaris, S. (2019). Hospitality servicescape effects on customer-employee interactions: A multilevel study. Tourism Management, 72, 130-144.