Digital Marketing

By completing the course, you will be able to:

Develop a Strong Foundation in Digital Marketing for Hospitality | Gain a solid understanding of digital marketing principles and how they apply to the hospitality industry, with a focus on current trends and tools to enhance your marketing efforts.

Conduct Effective Market Analysis and Create Targeted Campaigns | Learn how to perform thorough market analysis and segment customers effectively to build personalized and impactful marketing campaigns tailored to specific audience needs.

Enhance Website Performance and Implement SEO Strategies | Acquire the skills to assess and improve your website's user experience (UX) and performance, while applying both on-page and off-page SEO techniques to boost your online visibility.

Create Engaging Content and Optimize Social Media Marketing | Learn how to build content strategies that resonate with your target audience, manage social media platforms effectively, and optimize ad campaigns to increase engagement and performance.

Utilize Data Analytics to Measure and Improve Marketing Efforts | Understand how to track key performance metrics using tools like Google Analytics and Meta’s Ad Manager, while managing your brand’s online reputation through effective feedback handling and optimization strategies.

Chapters:

1. The Fundamentals of Digital Marketing
2. Marketing Analysis and Customer Segmentation
3. Website Essentials and User Experience
4. Search Engine Optimization (SEO) for Hospitality
5. Content Marketing for Hospitality
6. Social Media Marketing and Management

Various teaching methods and materials, aligned with the course topics and objectives, will be utilized in both live (synchronous) and self-paced (asynchronous) formats. These include:

• videos created by instructors
• text in an interactive format
• use of checklists 
• interactive links 
• practical step by step processes
• 2 asynchronous discussions and exchange of views on various topics related to current trends
• quiz
• 2 live classes

The course is designed for professionals in the tourism and hospitality industry in Greece who are seeking an introductory yet comprehensive understanding of digital marketing. It aims to provide a solid foundation in key digital marketing principles and techniques, making it ideal for those who want to establish or strengthen their base knowledge in this area.

The course is particularly suited for:

• Marketing Managers and Executives in hotels, resorts, travel agencies, and other tourism-related businesses who are new to digital marketing and want to build a strong foundational skill set.
• Business Owners and Entrepreneurs in the hospitality sector who are beginning to explore digital marketing tools and strategies to grow their online presence and attract more customers.
• Junior Marketing and Communication Teams looking to gain a clear and structured introduction to digital marketing fundamentals, including market analysis, customer segmentation, and digital campaign creation.
• Hospitality Professionals with little to no formal digital marketing experience who wish to gain a comprehensive understanding of key areas such as SEO, social media marketing, and paid advertising.
  Aspiring Digital Marketers in the tourism industry who want to develop a well-rounded, foundational knowledge of digital marketing to kickstart their career or transition into the field