Nielsen Workshop

ALBA Graduate Business School at The American College of Greece announces the collaboration with Nielsen for an 8hour workshop on Retail Measurement.

The Retail Measurement Workshop, to be held in early June, is designed to help ALBA students, attending the MSc in Marketing, to understand the methodology of Nielsen regarding the measurement of the market & the collection of data, and the different sizes and tactics used in the data analysis.

Upon completion of the course, students will be able to understand the different market sizes, their importance in terms of market analysis, and how to combine different data sources and information, in odrer to resolve specific operational issues. For the educational purposes of the seminar ALBA students will work in groups and have to solve two quantitative and qualitative case studies, which are based on real market data.

This workshop is the beginning of a broader cooperation between Nielsen and ALBA, who share the same vision and goal of promoting research & knowledge.

About Nielsen: Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visitwww.nielsen.com.