MARKETING DESTINATIONS AND THEIR VENUES
ALBA, and more specifically Associate Professor of Marketing & Entrepreneurship, Dr. Vasilis Theoharakis, has the academic coordination, of the 2nd International Meeting Industry Conferences titled 'Marketing Destinations and their Venues'. The Conference, which will take place on February 9-11, 2006, at Arts Center (ACS, 53 Garittou Str., Halandri, Tel.: +30 210 6393341), is organized by Heliotopos Conferences and will address the main challenges of tourism industry. Main topics include:
- Destination marketing
- Destination evaluation
- Market analysis
- Demand forecasting
- Revenue strategies
- Strategic business planning for small sized venues
- Developing sales strategies
- Negotiation Strategies
- New products development (wine tourism, geotourism, destination weddings etc)
- Marketing strategies and plans to attract different types of events (sporting events, cultural events, corporate events, association meetings, governmental meetings, etc)
- Meeting industry trends
- The economic impact of the Meeting Industry
- Factors influencing the growth and development of meetings demand
Venue marketing - Communication across different cultures
- Communication with clients
- Crisis management
- Performance Analysis
- Education and professional development
- Corporate Social Responsibility
- Traveler Security and Privacy
- Regulatory issues
Special prices and discounts are available for ALBA Students and Alumni. More specifically:
For AlBA Students: Early Registration (by December 16, 2005): 50 Euros
For ALBA Alumni: Early Registration (by December 16, 2005): 150 Euros
Also, a discount of 15% is available for ALBA Alumni, in case they register after December 16.
For more information, you may contact the ALBA Communications & Corporate Relations Department, tel: 210-8964531, e-mail: [email protected]
