The Program, previously referred to as the minimba program, is an executive learning program that offers a contemporary overview and a shared framework of key knowledge, concepts, tools, and managerial skills required to succeed in today’s demanding business environment. It provides a context in which executives can coordinate and align their knowledge, skills, and capabilities, while being given the opportunity to learn and reflect on how different organizational departments can collaborate and interact to implement strategy and co-create value for the Organization and the wider business community.

The program has a total duration of 68 hours and is developed into the following courses:

-- Becoming a Learning Team

This highly interactive workshop fuels participants with the motivation and the energy to get to know each other better, to present themselves, and to co-create a vibrant and collaborative learning context for the mini MBA journey by forming a unique learning team. During the session, participants will be able to further explore and co-create the team’s strengths, unique skills, attributes and values.

They will also have the opportunity to share and elaborate on the personal and organizational values that they aspire to derive but also to create, through their mini MBA, and they will explore, discover, and experiment with ways to boost collaboration and co-learning.

-- Business Economics

This session analyzes the industry and macroeconomic environment and its impact on key managerial decisions. The learning themes include:   

• The operation of the market as a mechanism that allocates resources in producing products and services to satisfy consumers’ needs.     
• The concept of demand elasticity and its implications in important managerial decisions.                
• The market structure in which a company operates, with an emphasis on monopoly and oligopoly.
• The analysis of the macroeconomic environment in which companies have to operate and managers have to make their decisions in managing their companies.
• Concepts and analytical tools, essential in developing an insight into real-world events as realized by the managers of the firms

-- Accounting and Finance

This session presents managers with analytical tools, examples drawn from real business situations, in-depth case studies of business decisions, and hands-on interactive experience that will allow you to understand and make business decisions. Participants will be provided with a solid understanding of the way successful managers and businesspeople think, the concepts they adhere to, and the vocabulary they use.  The course focuses on real world financial analysis, financial management and management planning and control practices, as well as on the latest Greek and international financial management issues.. 

-- Marketing

Marketing is a key activity performed by all sort of organizations. Yet, it is often understood as just advertising or a means to increasing sales. This  module is an essential introduction to key marketing themes such as consumer and organizational buying behavior, product and brand management, marketing communications, and marketing strategy. The module is made up of diverse learning methods:

• Interactive lectures and open discussions.
• Case-study analysis and discussion.
• Simulated decision-making.

-- Negotiations Management

The Negotiations Seminar aims at empowering participants with the tools, the competencies, the techniques and the mindset that will allow them to achieve optimum results in the negotiation contexts and challenges that they face, and improve their negotiation results, both in their personal and their professional lives

The content provides a blend of cutting-edge theory, practical knowledge, role plays, and interactive exercises that evolve in a collaborative context that boosts self-awareness, feedback, and reflection, and assists participants to think about negotiation preparation and strategy in an organized way and to co-create contexts that promote effective and ethical negotiations.

-- Managing Organizations and Change

This course offers participants the opportunity to expose themselves to the latest thinking and practice in the management of change based on a solid understanding of key aspects of organizations. 

More specifically, the course will address the following issues:

• The management of organizations and, in particular on the management of organizational structure, culture and power/conflict in organizational settings;
• The implications of the aforementioned aspects for the effective management of change, more specifically, the focus will be on:  
• The causes of frequent failure in change management initiatives; 
• The prominent issue of “resistance to change” and its implications for the management of change;
• The dominant models/strategies for successfully introducing and implementing planned organizational change;
• The issues relevant to the design of organizations are effective in adapting to a continuously changing environment.

-- Strategy and Value Innovation Strategy

This course concerns the formulation and execution of business strategy in today’s volatile markets featuring disruption and turmoil. Business strategy is the set of objectives and policies that are set to define how a firm positions itself to gain a competitive advantage and increase returns for its shareholders in a sustainable way for society. The course demystifies what strategy is and what it is not; the focus is on how managers can generate strategies that are simple to understand.  ΅We rely on some classic tools for analysis of the external environment; particular emphasis is on how companies compete in rapidly shifting industries and how managers overcome their cognitive barriers and blind spots to remain adaptive. We also explore how firms assess, leverage, and renew their own resources and capabilities.  Furthermore, we explore how strategy should flow organically from the Mission and Vision of the organization.  Finally, we examine how managers can translate the strategy into a set of objectives and metrics to build engagement, monitor progress, measure its success, and take corrective action. The course also addresses the notion of Value Innovation Strategy, and empowers participants with a thinking framework for a strategy that is about growing demand and breaking away from their competition and restructuring the boundaries of existing industries.    

The Program is addressed to executives across industries, professional functions and hierarchical levels, who need to build a holistic understanding of organizations and their operations as a whole, in order to lead their companies toward sustainability, renewal, and future success.

We would be pleased to address any enquiry you might have and to assist you in any way we can.

Marianthi Karaiosifoglou

Tel.: +30 210 89.64.531(ext. 2213)

E-mail: [email protected]

Seminar fees are sponsored by SEV.   

Registration fee of 50 euro to be covered by participating executives/ companies,  as a donation to the NGO Εστία Κοριτσιού Φιλοθέη η Αθηναία. Find more information and bank tranfer details here

Participation in the seminar is activated on a first come-first served bases, by sending the deposit slip to the Executive Development, Mrs M. Karaisofoglou, [email protected]. Ιn the payment details, please indicate full name, company name and seminar title.

Upon submitting the online application, you will receive an email at the address you have provided, with detailed instructions for the process of depositing the amount to the charitable organization and the participation in the seminar.

Please check your spam folder regularly!