In today’s hyper-competitive talent market, organizations must differentiate themselves not only through products and services, but through a compelling employer brand. This intensive executive seminar explores the strategic architecture of Employer Branding and Talent Attraction, equipping leaders with actionable frameworks to position their organization as an employer of choice. By bridging organizational identity with market realities, participants will master how to design authentic Employee Value Propositions (EVPs), orchestrate multi-channel outreach, and optimize the end-to-end candidate experience.

• Strategic Foundations: Deconstructing the economics of employer branding and its direct impact on organizational performance and retention.
• Crafting the EVP: Translating organizational culture, purpose, and total rewards into a distinct and magnetic Employer Value Proposition.
• Omnichannel Activation: Deploying authentic storytelling across digital platforms, social media ecosystems, and employee advocacy networks.
• Targeted Sourcing & Diversity: Designing inclusive talent attraction pipelines tailored for diverse talent pools and specialized skill sets.
• Candidate Experience Architecture: Managing reputation, touchpoint friction, and feedback loops across the candidate lifecycle.
• Future Horizons: Navigating emerging trends, AI integration in talent acquisition, and modern workforce engagement expectations

• Human Resource Directors and Managers: Professionals responsible for recruitment, talent management, and aligning human resources strategies with organizational goals.
• Talent Acquisition Specialists: Experts focusing on sourcing, assessing, and onboarding talent, especially in competitive and specialized sectors.
• Diversity, Equity, and Inclusion (DEI) Officers: Individuals dedicated to promoting inclusive recruitment practices and building diverse workforces.

Seminar fees are sponsored by SEV.   

The registration fee of 50 euros is to be covered by participating executives/companies as a donation to the NGO Ίδρυμα Προστασίας Παιδιών και Νέων με Αναπτυξιακές Διαταραχές «Η Θεοτόκος». Find more information here.

Upon submitting the online application, you will receive an email at the address you have provided, with detailed instructions for the process of depositing the amount to the charitable organization and participating in the seminar.

Participation in the seminar is activated on a first-come, first-served basis by sending the deposit slip to the Executive Development, Mrs M. Karaisofoglou, [email protected]. Ιn the payment details, please indicate full name, company name and seminar title.

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We would be pleased to address any enquiry you might have and to assist you in any way we can.

Ms. Marianthi Karaiosifoglou

Tel.: +30 210 89.64.531 (ext. 2213)

E-mail: [email protected]