This workshop gives participants a practical, realistic understanding of how social media content is created today, both through traditional workflows and with the support of Generative Artificial Intelligence (GenAI). It is designed for professionals who want to work more efficiently, make better decisions, and understand where AI genuinely adds value, without hype or unnecessary complexity. The format is deliberately practical: 25% structured presentation, 75% live tools demonstration and hands-on examples.

By the end of the workshop, participants will:

• Understand the core principles of social media content creation
• Learn how Generative AI tools can support static and video content production
• Develop realistic expectations around productivity gains, limitations, and risks
• Gain clarity on when to use AI and when not to

• Digital Marketing, Social Media & AI Foundations. Understanding today’s social media landscape, content logic, and the role of AI
• Social Media: Static Content with Canva and AI. Design workflows, templates, and AI-assisted content creation
• Social Media: Video Production with Basic Equipment. How to produce effective video content with minimal tools
• AI Tools for Image and Video Production. Practical, step-by-step use of AI tools for visuals and video

This seminar is designed for:

• Business leaders and decision-makers
• Marketing and creative teams
• Strategists, consultants, and product owners
• Professionals responsible for brand relevance in a fast-changing environment

Get in touch with us

Ms. Marianthi Karaiosifoglou

We would be pleased to address any enquiries you may have and assist you in any way we can. 

Tel.: +30 210 89.64.531-2213

Fax: +30 210 89.63.302

E-mail: [email protected]

Seminar fees are sponsored by SEV.   

Registration fee of 50 euros to be covered by participating executives/ companies, as a donation to the NGO Ίδρυμα Προστασίας Παιδιών και Νέων με Αναπτυξιακές Διαταραχές «Η Θεοτόκος». Find more information here 

Upon submitting the online application, you will receive an email at the address you have provided with detailed instructions for the process of depositing the amount to the charitable organization and the participation in the seminar.

Participation in the seminar is activated on a first come-first served bases, by sending the deposit slip to the Executive Development, Mrs M. Karaisofoglou, [email protected]. Ιn the payment details, please indicate full name, company name and seminar title.

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