Core Faculty

Kyriakos Kyriakopoulos

Academic Director of Executive MBA, Academic Director of Alba - Eurobank MBA in Financial Services Professor of Strategy and Marketing BA, Athens Agricultural University; Msc, Wageningen University; Ph.D., Nyenrode University

Dr. Kyriakos Kyriakopoulos is Professor of Strategy and Marketing at Alba Graduate Business School, The American College of Greece. Before Alba, he was Assistant Professor of Marketing at the University of Maastricht, the Netherlands. Dr. Kyriakopoulos’ research centers on innovation explored with the lenses of improvisation, market learning, embedded ties, and marketing resources. His work has received scholarships and research grants from the Greek State Fellowship Foundation, METEOR (Maastricht University), and MSI (USA). His research has appeared in leading international journals such as the Journal of Marketing, Organization Studies, Journal of Product Innovation Management, International Journal of Research in Marketing, Journal of Management Studies, Agribusiness and international conferences (e.g., AMA, EMAC, OKLC). He has acted as a referee for journals and conferences such as Journal of Marketing, Academy of Management Journal, Journal of Product Innovation Management, Organization Studies, International Marketing Review, Agribusiness, American Marketing Association conferences. Dr. Kyriakopoulos has taught Competitive Strategy, Customer Centricity, Business Planning, and Marketing Management in BA, MBA and Executive Education programs. He has taught executive seminars at several firms such as Philip Morris, Vodafone, Eurobank, Titan, Siemens, Quest, Novo Nordisk, Shell, Minerva, Athens International Airport, S&B, Mars, Eureco, NN, and Ericsson. He has also taught in the High Potential Management Program of the Scandinavian Executive Institute (Denmark) with INSEAD. He is a member of American Marketing Association, European Academy of Marketing, and Academy of Marketing Society.

Contact Details

TEL.: (+30) 210-896 4531-8 Fax : (+30) 210-896 4737 E mail : [email protected] More information here


Kyriakopoulos, K., Hughes, M., & Hughes, P. 2016. The role of marketing resources in radical innovation activity: Antecedents and payoffs. Journal of Product Innovation Management, 33 (4): 398 - 417.

Noordhoff, C., K. Kyriakopoulos, C. Moorman, P. Pauwels, & B. Dellaert. 2011. The bright side and dark side of embedded ties in business-to-business innovation. Journal of Marketing, 75 (5): 34-52.

Kyriakopoulos, K., & Ko de Ruyter. 2004. Knowledge stocks and information flows in new product development. Journal of Management Studies, 41 (8): 1469-1498.

Kyriakopoulos, K., & Moorman. C. 2004. Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation. International Journal of Research in Marketing, 21 (3): 219-240.

Kyriakopoulos, K., Meulenberg, M.T.G., & Nilsson. J. 2004. The impact of cooperative structure and firm culture on market orientation and performance. Agribusiness: An International Journal, 20 (4): 379-396.

Kyriakopoulos, K. (2011) “Improvisation in New Product Development: The Contingent Role of Market Information Sources and Memory Types,” Organization Studies , 32 (8), 1051- 1078.


Post-graduate Scholarship, IKY

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