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We are at the cusp of a transformation that will make organizations, work, and markets unrecognizable. Yet most companies are currently automating processes that were designed to fit the division of human labor, not AI agents.
If you were building your organization from the ground up today — no legacy systems, no inherited org chart, no “this is how we’ve always done it” — with AI as the founding principle, how would you go about it? What opportunities would you prioritize?
This is the essence of the challenge facing most companies today: Becoming AI-First.
Two keynotes frame the intellectual stakes. Two panels of business leaders bring the operational reality. A select group of CEOs and C-level executives, in an interactive format designed for peer conversation.
Keynotes
Marshall Van Alstyne, Professor, Boston University | "Deepfakes and Deep Decisions: Using Markets to Clear Misinformation"
AI generates misinformation at industrial scale. The problem has a precise economic structure — and a market-based solution that makes truth cheap and lying expensive, without censorship or central authority.
Shane Greenstein, Professor, Harvard Business School | "Commercial Breakthroughs and the AI Gold Rush"
What separates winners from the rest is not the technology — it is the organizational redesign required to translate AI into lasting business value. History has a clear pattern. This keynote explains where the value actually accrues.
Panel Discussions
Two panels of Greek business leaders from Eurobank, Interamerican, HELLENiQ ENERGY, Olympia Group, Workable, Kotsovolos, Space Hellas and Qualco Group bring operational reality to the table: how the role of people is being redefined alongside AI agents, what a credible AI strategy actually looks like, and how competitive advantage is built in a world where everyone has access to the same tools.
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