Giannis Arbis has a background in political communication. He has participated in campaigns of elected MPs and has worked for the offices of state officials. He soon came to appreciate the value of digital communications and decided to work in the private sector.

He switched from politics to marketing for a startup in the tourism industry where he managed PPC and SEO projects. As time progressed, his expertise and need to continue to evolve brought him to the Socialab / Monogram group of companies. He is currently the CEO of Socialab Group (Socialab/Monogram).