Georgia Papatsirou is a Digital Media Director with 10 years of experience in performance marketing, digital strategy, and data-driven media solutions. 

Throughout her career, she has led digital initiatives for diverse brands, combining strategic thinking, advanced analytics, and platform expertise to deliver measurable business impact.

With extensive experience across leading media and digital agencies, Georgia has developed and managed end-to-end digital strategies, guided teams, and built strong client partnerships, translating business objectives into effective performance-driven campaigns.

Her expertise spans the full digital advertising ecosystem, including Google Ads, Meta Ads, TikTok Ads, web analytics, reporting frameworks, campaign optimization, and performance measurement. She specializes in leveraging data and insights to drive growth, improve media efficiency, and create impactful digital experiences.