Ifigenia Georgali works as an Account Director at Socialab. She is in love with advertising because she finds extremely compelling the way advertisements manage to tell big stories in such little time. She is passionate about new technologies and the way Social Media have completely changed the way people communicate and express themselves nowadays. Addicted to Social Media, she started using them manically in 1996 and has never stopped ever since. Fascinated with learning, she holds two Master’s Degrees in Marketing, the latest one in Digital Communication and Social Media. She has formerly founded a boutique digital agency and worked for McCANN Athens as an Account Director. Both a strategic and a creative thinker, she has worked in Digital, as well as 360 projects, with clients such as Coca-Cola, Nestlé, Microsoft, Mastercard, Leroy Merlin, Henkel, Wella, UNHCR, Praktiker and many more.