Teaching Fellows

Dimitris Kaltsas

SEM/SEO SPECIALIST, ANYTIME ONLINE Bsc in Statistics and Actuarial-Financial Mathematics,University of the Aegean; MSc in Applied Statistics, University of Piraeus

Dimitris is passionate with web campaigns, web analysis and always seeking the unique idea. He possesses two crucial skills: a strong background of Statistics and Analysis and a very good knowledge of Search Engine Marketing and Web Analytics. His research due his Postgraduate Program was in Data Mining in web traffic & stream clicks, providing him with high level expert skills and in-depth knowledge on this specific field. He builds and optimizes paid search campaigns in Google Adwords, research and generate keywords using keyword tools, set up test campaigns and develop strategies for PPC advertising. He analyzes bidding strategies, click - through - rates, conversion rates, ad positioning in order to maximize ROI and ROAS. He is awarded for: • Best Digital Multi-Channel Campaign • Best Paid Search Campaign • Best Performance in Finance Services • Best Use of Data

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