Special event on the occasion of MYGLOBE, the Executive Development Program jointly offered by ALBA and INSEAD

Friday, 28/01/2005

Managing Young Global Enterprises: MYGLOBE, an innovative executive program co-developed by INSEAD and ALBA, is offered again this year.

On this occasion, ALBA cordially organized a GALA DINNER on Thursday, January 27, 2005, 19:30 pm, at the Hilton Hotel (Athens).

The Guest Speaker was Prof. AMITAVA CHATTOPADHYAY, The L'Oréal Chaired Professor of Marketing Innovation & Creativity, INSEAD, and Program Director of MYGLOBE and the topic of his speech was Managing Brand Contacts to Optimize Brand Experience.

The event was sponsored by TELEDOME S.A. (http://www.teledome.gr/)

More than one hundred executives from a wide range of Greek and multinational companies attended the event.

For more information and reservations, you may contact the Executive Development Programs Department, tel: 210 8964531, e-mail: exed@alba.edu.gr


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